Sonar Q3 Product Update: More Control, Smarter Connections, Stronger Retention

Sonar's Q3 product update gives broadband ISPs more operational control with an Adtran Mosaic Cloud Platform integration, an on-premise NetFlow receiver, Dual Data Services Billing, and Sonar Retain for real-time churn detection. Here is what shipped and how each update helps your team.

At Sonar, we're always focused on giving you more control, flexibility, and confidence in how you run your business. In Q3, we delivered powerful updates that simplify workflows, strengthen customer relationships, and make your network-and your team-run smoother than ever.

Watch the Q3 Product Update video or read the newsletter here.

Streamlined ISP operations and smarter network management

This quarter, we focused on giving your operations team tools that reduce manual effort and increase reliability.

The new Adtran Mosaic Cloud Platform Integration moves service provisioning, monitoring, and delinquency workflows into Sonar-so your team can activate, manage, and troubleshoot services faster without switching systems. Direct visibility into device alarms and links back to MCP make it easy to operate with confidence.

Meanwhile, the new On-Premise NetFlow Receiver unlocks deeper visibility into how your network is being used. By collecting and processing traffic data locally, you'll see more accurate customer usage metrics, sharper insights for usage-based billing, and more reliable performance reporting overall.

Both updates empower you to manage your network efficiently, with fewer systems to juggle and more data you can trust.

Connected customers and clearer subscriber billing

Your customer-facing tools just got more flexible and personal.

Direct Messages let you send quick emails or texts straight from an account-no ticket required-while Sonar automatically tracks every interaction for a full communication history. It's a faster, cleaner way to stay connected.

And with Dual Data Services Billing, you can now manage and invoice two unique data services under a single account. Whether it's a primary service with automatic failover or separate home and office connections, Sonar keeps billing simple for your team and clear for your customers.

These updates make it easier to communicate, serve, and bill customers without breaking your stride.

Intelligent retention and meaningful churn insights

We're helping you see churn coming before it happens.

Sonar Retain, powered by QueSee, analyzes audio from your support calls to detect tone, sentiment, and churn risk in real time-surfacing actionable insights directly in Sonar so your team can intervene early.

Alongside it, the new Disconnect Reason field helps you capture why customers leave right within your disconnection workflow. Customize your list, make it mandatory, and report on trends to inform your retention strategy.

Together, they give you the visibility and intelligence to reduce churn and keep customers longer.

A smarter feedback experience

Our Feedback Portal also got a full redesign this quarter. The new interactive roadmap lets you explore upcoming items, share ideas, and see where your feedback helps shape the product in real time.

You'll also find a rotating list of "Featured Feedback" requests-specific areas where your input will directly guide development.

Make it part of your routine to check back often-new opportunities to influence Sonar are added regularly.

Frequently asked questions

What is included in Sonar's Q3 product update?
The Q3 update includes the Adtran Mosaic Cloud Platform integration, an on-premise NetFlow receiver, Direct Messages, Dual Data Services Billing, Sonar Retain churn detection, a new Disconnect Reason field, and a redesigned Feedback Portal.

How does Sonar Retain help reduce churn?
Sonar Retain, powered by QueSee, analyzes support-call audio to detect tone, sentiment, and churn risk in real time, surfacing actionable insights inside Sonar so your team can intervene early.

Can Sonar bill two data services on one account?
Yes. Dual Data Services Billing lets you manage and invoice two unique data services under a single account, such as a primary service with automatic failover or separate home and office connections.