Product
How ISPs Can Leverage Data to Increase ARPU and Reduce Churn
Customer acquisition is always top of mind when growing your ISP, but customer retention and increasing ARPU are imperative to staying competitive.
Filed by Taneil Currie, Former Senior Manager, Growth Marketing
February 5, 2021 · 2 MIN · UPD JUN 16, 2026
ISPs can increase (average revenue per user) by using business intelligence data to analyze customer usage and buying behaviors, then matching service packages to real consumption trends to cross-sell, up-sell, and prevent churn.
One of the most popular puzzles of the '70s was the Rubik's Cube. In 1974 the Rubik's Cube was invented by Ernő Rubik and would go on to live in modern times as one of the world's best-selling puzzles ever.
Today, with the internet's help, you can solve the perplexing puzzle through a simple Google search or by watching a short YouTube tutorial. Unfortunately, back in the '70s, you either had the skill to solve the mysterious puzzle, or you deliberately peeled off the stickers one by one and carefully replaced them.
When it comes to growing your ISP and understanding your data, you may feel like you were back in 1974. Manually pulling data from multiple software into spreadsheets, building custom calculations, exporting the data into pivot tables for analysis, and before you know it, you are having flashbacks of peeling off the stickers from the Rubik's Cube.
Business intelligence reporting replaces spreadsheet guesswork
With the evolution of business intelligence reporting, you no longer need to question your data's accuracy and guess future outcomes. Now you can dive in deep, analyze historical data, identify customer needs, and make informed business decisions based on real-time data.
Sonar BI provides invaluable insights, allowing you to understand your customers' usage and buying behaviors, so you can quickly discover cross-sell and up-sell opportunities.
How ISPs use data to build packages and increase ARPU
With Sonar BI, you can build strategic service package offerings that match current consumption trends to provide a better customer experience and increase ARPU (average revenue per user). Analyze your most popular packages and services to identify other products you can bundle for promotion, see which packages and services garner the most traction during certain times of the year, to create seasonal promotions. Use meaningful data to identify low-selling packages to make improvements.
Customer acquisition is always top of mind when growing your ISP, but customer retention and increasing ARPU are imperative to staying competitive. Learn how to leverage data insights to create a better customer experience, prevent churn, and increase revenue by visiting https://sonar.software/sonarbi
Questions, answered.
How can ISPs use data to increase ARPU?
ISPs can analyze customer usage and buying behaviors to find cross-sell and up-sell opportunities and build strategic service packages that match current consumption trends. Matching packages to how customers actually use service improves the customer experience and increases ARPU.
What is business intelligence reporting for ISPs?
Business intelligence reporting lets ISPs analyze historical data and make decisions based on real-time data instead of guesswork. It gives operators an informed view of their business rather than relying on assumptions.
How does Sonar BI help ISPs find cross-sell and up-sell opportunities?
Sonar BI reveals customer usage and buying behaviors so ISPs can quickly discover cross-sell and up-sell opportunities. Analyzing popular packages also helps identify which products to bundle and which seasonal trends to use when timing promotions.
Why is customer retention as important as acquisition for ISPs?
For ISPs, customer retention and increasing ARPU are as imperative to staying competitive as customer acquisition. Acquisition tends to get the most attention, but keeping and growing existing customers is just as important to staying competitive.
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