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New Feature: Outbound SMS for Proactive ISP Subscriber Messaging
February 7th, 2024 We are excited to be deploying our new Outbound SMS feature! This is part 2 of the earlier Outbound SMS project which went live in Febr
Filed by Taneil Currie, Former Senior Manager, Growth Marketing
February 7, 2024 · 1 MIN · UPD JUN 16, 2026
New Feature: Outbound SMS - February 7th, 2024
Sonar's new Outbound SMS feature lets ISPs send SMS messages to Account Contacts through Triggered and Mass messages, giving operators a reliable way to reach subscribers proactively. We are excited to be deploying it as part 2 of the earlier Outbound SMS project, which went live in February of last year. This work introduces the ability to send SMS messages to Account Contacts via Triggered and Mass messages.
Proactively reaching out to your subscribers builds trust, reduces support interactions, and facilitates positive interactions when customers contact you. Establishing a consistent chain of proactive messages can be challenging, as each customer can prefer different means of communication. Built on the same backbone as Messages in Sonar, Outbound SMS provides a flexible, reliable way to keep in touch with customers, whenever needed. To read more about this feature, please refer to our knowledge base documentation here:
Using Outbound SMS in Sonar
To see the Outbound SMS feature in action, watch the video below to learn more!
Have questions?
We are here to help, please don't hesitate to contact your Account Manager or our Support team.
Support Phone (CA): 780.900.1180
Support Phone (US): 702.447.1247
Support Email: support@sonar.software
Questions, answered.
What is Sonar's Outbound SMS feature?
Outbound SMS is a Sonar feature that lets ISPs send SMS messages to their Account Contacts. It supports both Triggered and Mass messages, giving providers a consistent way to reach subscribers.
What is the difference between Triggered and Mass SMS messages in Sonar?
Triggered messages are sent in response to specific events, while Mass messages are sent to many Account Contacts at once. Both are part of how Outbound SMS lets ISPs send messages to subscribers.
How does proactive SMS messaging help ISPs reduce support interactions?
Proactively reaching out to subscribers builds trust and facilitates positive interactions. By keeping customers informed ahead of time, ISPs can reduce the number of support interactions they handle.
How does Outbound SMS reach subscribers who prefer different communication channels?
Outbound SMS is built on the same backbone as Messages in Sonar, providing a reliable way to keep in touch with subscribers. It gives ISPs a consistent way to deliver proactive messages even when customers prefer different communication channels.
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