Free resource · 50 prompts
The ISP AI Prompt Library.
50 copy-ready prompts built for the way broadband operators actually work, from outage notices and runbooks to board reports, hyperlocal marketing, and grant writing. Fill in the brackets, paste into your AI tool of choice, and go.
Category 1 of 9
Outage and Maintenance Communications
Keep subscribers informed at every stage of an outage or maintenance window, from the first alert to the final resolution notice.
Unplanned Outage: Initial Customer Notification
I manage a [fiber/cable/wireless] ISP. We have an unplanned service outage affecting approximately [number] subscribers in [service area]. Outage started at [time]. Cause: [known cause or "unknown, investigating"]. No confirmed restoration time yet. Write a customer email (under 150 words), SMS (under 70 characters), and Facebook post (under 100 words). Tone: factual, apologetic, not defensive. No credit offers. Sign off: [company name].
Planned Maintenance: Advance Notice
I manage a fiber ISP. Planned maintenance on [date] from [start time] to [end time] will affect [description of affected service/area]. Purpose: [brief description]. Write an advance notice email (under 120 words) and SMS reminder (under 60 characters). Tone: proactive and reassuring. Include follow-up notification promise. Sign off: [company name].
Outage Resolution: Restoration Notice
Outage in [service area] starting at [start time] is now resolved as of [restoration time]. Cause was [cause]. Total downtime: [duration]. Write a restoration notification email (under 100 words) and SMS (under 60 characters). Acknowledge disruption without over-apologizing. Warm, direct tone. Sign off: [company name].
Maintenance Running Long: Update
Our planned maintenance window scheduled to end at [original end time] is running longer than expected. New estimated restoration time: [new time]. Work is [status, e.g., "80% complete"]. Write an update email (under 80 words) and SMS (under 60 characters). Transparent and direct. Thank customers for patience. Use "we expect" language, not "service will be restored at." Sign off: [company name].
Major Outage: Multi-Update Sequence
We have a major outage affecting [number] subscribers in [area]. It has been ongoing for [duration]. Write three update messages (each under 80 words) for email/social updates to be sent at [time 1], [time 2], and [time 3] as we work through the issue. Each should feel like a new update, not a repeat. Show forward progress even if issue is unresolved. Tone: steady and transparent.
Post-Outage Apology / Make-Good
We had an extended outage [duration] in [service area] last [timeframe] that affected [number] customers. We want to send a post-incident message that goes beyond the restoration notice -- something that rebuilds trust and acknowledges the impact honestly. We plan to offer [credit/no credit]. Write a personal-feeling message from our GM ([name]) that is genuine, not corporate. Under 200 words.
Emergency Network Alert (Severe Weather)
We are issuing a proactive customer alert because [severe weather event, e.g., "a winter storm"] is forecast to hit [service area] on [date]. This may cause service disruptions. We want customers to know what to expect and how to contact us. Write a proactive alert email (under 120 words) and social post (under 80 words). Tone: helpful and preparatory, not alarmist.
Maintenance Schedule: Quarterly Summary
I need to notify customers that we have [number] scheduled maintenance windows coming up over the next [timeframe]. Dates and times: [list]. Each will affect a different area of our network. Write a general maintenance schedule notice (under 200 words) that covers all windows and directs customers to [URL or contact] to find out if their address is affected. Professional tone. 02 Category 2 of 9
Category 2 of 9
Documentation and Runbooks
Turn rough notes and tribal knowledge into clean runbooks, SOPs, and onboarding docs your team can actually follow.
Rough Notes to Structured Runbook
Convert the following rough notes into a structured runbook for a new field technician at our ISP. Format: clear section headers, numbered steps, plain language. Include a "Before You Start" section (prerequisites and tools) and a "Verify Success" section. Flag any steps requiring escalation or judgment. Here are the notes: [paste notes]
SOP from Process Description
Create a standard operating procedure (SOP) for: [task name]. Here is how we currently do it: [description]. Format: 1) Purpose, 2) Scope, 3) Prerequisites, 4) Procedure (numbered steps), 5) Exception handling, 6) Escalation path, 7) Last updated: [date]. Audience: Tier 1 support and new field techs. Clear and direct language.
Troubleshooting FAQ from Ticket Notes
Turn the following support ticket summaries into a Tier 1 Troubleshooting FAQ. For each issue type: 1) Symptom (as customer would describe it), 2) Likely cause(s), 3) Step-by-step resolution, 4) Escalation criteria, 5) Customer communication guidance. Here are the ticket summaries: [paste summaries]
Policy Documentation
I need to write a formal policy document for: [policy topic, e.g., "acceptable use" or "payment and late fees" or "service disconnection"]. Key points to include: [list]. Format as a professional policy document with numbered sections. Tone: clear and professional. Audience: customers and staff. Company name: [name].
Field Guide: Equipment Reference Sheet
Create a one-page quick reference field guide for [equipment type or task]. Key information to include: [list specifications, steps, or reference data]. Format as a condensed, easy-to-scan reference card. Use bullet points and short sentences. Designed to be used in the field, not at a desk.
Knowledge Base Article from Support Notes
Convert the following support notes into a customer-facing knowledge base article. Audience: non-technical subscriber. Topic: [topic]. Notes: [paste]. Format: brief intro, step-by-step instructions (numbered, plain language), one FAQ entry at the end. Under 300 words. Avoid jargon.
Update Existing Documentation
Here is an existing runbook/SOP/guide: [paste document]. The following things have changed: [list changes]. Please update the document to reflect these changes while keeping the structure and formatting consistent. Highlight (with [UPDATED] tags) which sections you modified. 03 Category 3 of 9
Category 3 of 9
Board and Executive Reporting
Draft board decks, executive summaries, and investor updates straight from your raw operational and financial data.
Full Board Report from Metrics
Draft a structured board report for our quarterly meeting. Performance data: subscribers [current] vs. [prior quarter], net adds [number], churn [%], ARPU $[amount], revenue $[amount] vs. budget $[amount], EBITDA $[amount]. Key project updates: [list]. Notable events: [list]. Structure: 1) Executive Summary, 2) Financial Performance, 3) Operational Highlights, 4) Strategic Priorities, 5) Items Requiring Board Input. Direct, professional tone. Board is financially sophisticated.
Executive Summary for Data-Heavy Report
Here is a data-heavy operational report: [paste report or data]. Please write a 3-4 sentence executive summary that captures the most important takeaways for a senior executive who will not read the full report. Lead with performance vs. goals. Flag any significant risks or decisions required.
Board Meeting Talking Points
I have a board meeting on [date]. Key topics: [list with brief context for each]. Draft concise talking points: 3-5 bullets per topic for verbal presentation (not written document). One to two sentences per bullet. Flag where board discussion or questions are likely.
Investor Update / Shareholder Letter
Write an investor/shareholder update letter for [period]. Key highlights: [list]. Challenges: [list]. Looking ahead: [priorities]. Tone: transparent and confident, not promotional. Appropriate for owners, board members, or equity stakeholders who follow the business closely. Under 400 words. From: [GM or CEO name], [company name].
BEAD Progress Report Narrative
Draft a BEAD progress report narrative for submission to [state broadband office or NTIA]. Grant: $[amount]. Scope: [locations in area]. Progress: [locations passed], [locations connected], [% complete]. Budget spent: $[amount] ([%] of total). Milestones completed: [list]. In progress: [list]. Issues/delays: [description or "none"]. Projected completion: [date]. Format: 400-600 words, formal government report language. Include executive summary paragraph and challenges/mitigation section.
Annual Report Summary
Help me write the narrative sections of our annual report. Key data from the year: [list major metrics and milestones]. This was a year defined by: [brief characterization]. Format: 1) Year in Review (2-3 paragraphs), 2) By the Numbers (bullets summarizing key metrics in plain language), 3) What We Built (operational/infrastructure milestones), 4) Looking Ahead (2-3 strategic priorities for next year). Tone: proud but grounded. From our company. 04 Category 4 of 9
Category 4 of 9
Hyperlocal Marketing Copy
Launch-ready copy for the neighborhoods you serve, from door hangers and postcards to launch emails and social posts.
Subdivision Launch: Postcard and Door Hanger
We are launching fiber in [neighborhood], [city]. Current incumbent: [name]. Our differentiators: [list]. Starting price: $[amount]/month. Write: 1) Postcard (front headline + hook, back 3-4 benefits + CTA, under 80 words total), 2) Door hanger headline and subhead (under 25 words). Tone: conversational, community-focused, local pride. Not corporate.
Launch Announcement Email
Fiber service is now available in [neighborhood], [city]. Write a launch announcement email to interested residents. Subject line (under 50 characters), preview text (under 100 characters), body (under 200 words). Key messages: local provider, [differentiators], sign up at [URL] or call [phone]. Tone: friendly invitation, not an ad.
Social Ad Copy Variations
Write 3 variations of a Facebook/Instagram ad for our fiber launch in [city/neighborhood]. Each variation under 80 words. Target: homeowners currently using [incumbent]. Our advantages: [list]. Variation 1: lead with reliability/frustration, Variation 2: lead with local ownership, Variation 3: lead with speed/value. Each needs a headline (under 10 words) and body copy.
Nextdoor Post
Write a Nextdoor community post announcing that fiber internet is now available in [neighborhood]. Tone: genuine neighbor, not ad copy. Mention we are a local company (not [national incumbent]). Include specific street boundaries or landmarks if helpful: [details]. CTA: visit [URL] or call [phone]. Under 120 words.
Event / Trade Show Flyer
Write copy for a trade show booth / community event flyer for our ISP. Event: [name, city, date]. Our elevator pitch: [2-3 sentences about your company]. Special offer if applicable: [offer or "none"]. Format: headline (punchy, under 10 words), 3-4 benefit bullets, one clear CTA. Tone: direct and confident.
Referral Program Announcement
We are launching a referral program. Reward: [reward for referrer] and [reward for new customer, if any]. Write an announcement for: 1) Email to current customers (under 150 words), 2) SMS (under 70 characters), 3) Social post (under 80 words). Tone: warm and enthusiastic. Make it easy to understand: "Tell a neighbor, get [reward]."
Conquest Campaign: Move-In Audience
We want to reach new residents who recently moved into our service area. They are currently without a provider or setting up new service. Write three short ad copy variations (each under 60 words) for digital targeting. Messages should feel welcoming to new residents, emphasize local ownership, and create urgency to set up service before they default to the incumbent. CTA: [URL or phone]. 05 Category 5 of 9
Category 5 of 9
Competitive Intelligence and Research
Size up overbuilders and incumbents with structured threat assessments and positioning analysis.
Overbuild Threat Assessment Brief
Help me research [competitor name] for overbuild threat analysis in [region]. Search and summarize: 1) Recent expansion news (last 18 months), 2) Job postings suggesting infrastructure buildout in [state], 3) Any franchise/permit filings mentioned publicly, 4) Current coverage vs. announced expansion, 5) Pricing if available, 6) PE/investor backing. Present as a one-page competitive brief. Note source and date for each significant finding.
Competitive Positioning Analysis
Analyze [competitor name]'s public positioning. Review their website, press coverage, and customer reviews. Summarize: 1) Primary marketing message, 2) Pricing strategy, 3) Stated differentiators, 4) Common customer complaints, 5) Gaps a local operator could exploit. End with a "Key Takeaways for Competitive Response" section.
M&A Target Research List
I am evaluating acquisition targets in [region/state]. Target profile: ISPs in [X,000-Y,000] subscriber range. Please help compile a research list. For each potential target: approximate service area, technology type, ownership structure (private/co-op/municipal), recent news, and any signals of acquisition readiness. Present as a structured table.
Due Diligence Research Summary
We are in early-stage M&A exploration of [target company]. Help me summarize publicly available information: 1) Company overview and service area, 2) Technology infrastructure (fiber/cable/wireless), 3) Approximate customer count and geography, 4) Recent news, leadership changes, or financial signals, 5) Regulatory filings or grant awards. Flag information gaps. This is preliminary research only.
BEAD Competitive Landscape
We are competing for BEAD funding in [state]. Help me understand the competitive landscape for this funding round: 1) Which providers are likely to apply based on their RDOF/EBB participation and service area filings, 2) Any publicly available state broadband office guidance on priority areas, 3) What factors typically differentiate winning BEAD applications. Summarize as a brief strategic overview. 06 Category 6 of 9
Category 6 of 9
Customer Support and Retention
Response templates, churn-save guides, and support playbooks that keep subscribers happy and on the network.
Response Template Library
Build a Tier 1 customer response template for each of the following issue types: [list 5-8 issue types]. Each template: open with empathetic acknowledgment, clear next steps, timeline expectations, placeholder for [agent name] and [ticket number], under 150 words, professional close. Company name: [name].
Churn Save Response Guide
Create a response guide for handling customer cancellation requests. Cover: 1) Opening approach (acknowledge, seek context), 2) Most common cancellation reasons (moving, price, competitor, quality, no longer needed) and retention response for each, 3) When to escalate to a retention specialist, 4) How to complete cancellation professionally if customer insists. Not a script -- a structured guide. Our goal is genuine helpfulness, not pressure.
Billing Dispute Response
A customer is disputing their bill for [reason]. The facts are: [your explanation]. Write a customer response that: explains the charge clearly in plain language, acknowledges any confusion even if the charge is correct, offers a specific path to resolution, and is professional but human. Under 150 words.
Service Quality Complaint Response
A customer has complained about [service issue, e.g., "repeated intermittent outages over the past two weeks"]. Our response: [what we are doing to investigate/fix]. Write a response that: takes the issue seriously, explains what we are doing, sets realistic expectations, and does not over-promise. Tone: accountable and direct, not defensive. Under 150 words.
Win-Back Campaign Email
A customer cancelled [timeframe] ago. Reason: [reason if known]. We want to reach out and invite them back. We now offer: [any improvements or changes]. Write a win-back email (under 150 words) that acknowledges they left, mentions what has changed, and makes a specific offer: [offer]. Tone: genuine and low-pressure. Not desperate. 07 Category 7 of 9
Category 7 of 9
Internal Communications and HR
Company announcements, job postings, and team updates written clearly and on-brand.
Company-Wide Announcement
Write a company-wide announcement for: [topic, e.g., "new HR policy / new hire / system change / reorg"]. Key information: [list]. Tone: direct and human, not corporate. Under 200 words. From: [name, title]. Include any action items or questions employees should direct to: [contact].
Job Posting
Write a job posting for a [job title] at our fiber ISP. Key responsibilities: [list]. Required skills: [list]. Nice-to-have: [list]. Location: [city/state], [remote/hybrid/in-person]. About our company: [2-3 sentences]. Tone: welcoming and direct. Avoid buzzwords. We want candidates who understand what the role actually involves. Under 350 words.
Performance Review Template
Create a performance review template for [role] at a fiber ISP. Include: 1) Performance against key responsibilities, 2) Communication and teamwork, 3) Problem-solving and initiative, 4) Development goals for next period, 5) Manager overall assessment. Format as a structured form with rating criteria and space for comments. Professional tone.
Team Meeting Agenda
Create an agenda for a [type, e.g., "weekly ops meeting / quarterly all-hands / incident debrief"] at our ISP. Duration: [time]. Topics to cover: [list]. Format: time-boxed agenda with owner for each item and desired outcome. Include time for open questions. Professional but efficient. 08 Category 8 of 9
Category 8 of 9
Grant and Regulatory Documentation
Grant narratives, public comment responses, and regulatory filings for BEAD and beyond.
Grant Narrative Section
Draft the [section name] section of our [program name] grant application. Project details: [list]. Section requirements from NOFO: [paste requirements]. Draft in formal federal grant language. Ground all claims in the data I provided -- do not add unsupported claims. Flag where you need more information from me.
Public Comment Response
Draft a formal response to a challenge to our [BEAD/FCC/state program] filing. The challenge claims: [summary]. Our facts in response: [your evidence]. Response should: acknowledge respectfully, present evidence clearly and sequentially, reference applicable rules, request appropriate disposition. Formal regulatory language for submission to [agency].
State Broadband Office Correspondence
Help me draft a formal letter to [state broadband office] regarding: [topic, e.g., "correction to our broadband map submission" / "request for clarification on BEAD application requirements" / "response to coverage challenge"]. Key points to make: [list]. Tone: professional and cooperative. Format as a formal business letter. From: [name, title, company].
FCC Form Narrative
Help me draft the narrative section for [FCC form or filing, e.g., "Form 477 narrative" or "RDOF challenge response"]. My service area details: [describe]. Key facts to include: [list]. Regulatory context: [brief description]. Use plain, factual language appropriate for FCC submission. Flag any claims that need supporting documentation. 09 Category 9 of 9
Category 9 of 9
Strategic Planning and Brainstorming
Frameworks for SWOT, pricing strategy, and the big calls, structured so you can think them through.
SWOT Analysis Framework
Help me structure a SWOT analysis for our fiber ISP. Context: [describe your company, market, and current situation]. For each quadrant (Strengths, Weaknesses, Opportunities, Threats), suggest 4-6 items based on what I have described. I will review and edit -- this is a starting framework, not a final analysis. Format as a clean 2x2 structure.
Pricing Strategy Options
I am evaluating pricing strategy changes for our ISP. Current structure: [describe]. Market context: [competitor pricing, market pressures]. Goals: [e.g., "increase ARPU, reduce churn, attract higher-value customers"]. Present 3 pricing strategy options with pros and cons for each. Not a recommendation -- a structured options analysis I can evaluate with my team.
Go-to-Market Plan Outline
Help me outline a go-to-market plan for [initiative, e.g., "fiber launch in a new market" or "business services expansion"]. Key inputs: target market [description], competitive landscape [brief], our strengths [list], timeline [target]. Create a structured plan outline covering: 1) Market entry strategy, 2) Customer acquisition approach, 3) Pricing and packaging, 4) Channel strategy, 5) Launch milestones. This is an outline -- not a final plan.
Post-Mortem Analysis
Help me structure a post-mortem analysis for: [incident or project, e.g., "extended outage on [date]" or "failed market entry in [area]"]. Format: 1) What happened (timeline), 2) Root cause analysis, 3) What we did well, 4) What we would do differently, 5) Action items with owners and deadlines. Objective tone. The goal is learning, not blame. Getting the Most Out of AI
Tips for best results
Get sharper output from every prompt.
Add context to every prompt
"I manage a 25,000-subscriber fiber ISP in rural Nebraska" produces better output than "I manage an ISP." The more specific your context, the more useful the draft.
Specify the audience
"Write for a non-technical subscriber" vs. "write for our board" produces very different documents. Always tell the AI who will read the output.
Use as first drafts
Review every output before using it externally. AI gets you to 80 percent quickly. The remaining 20 percent comes from your knowledge of your company and customers.
Verify every number
AI uses the numbers you give it -- but double-check that they are correctly represented in the output before sending to customers, boards, or regulators.
Iterate the prompt, not the output
If results are off, adjust the prompt rather than manually editing the output repeatedly. A better prompt produces a better draft from the start.
Save your best prompts
Build a team prompt library with your most useful customized versions. Share them across your support, ops, and marketing teams to save time on repeat tasks. Powered by Sonar Software
AI prompts help. The right platform does the work.
Sonar is the unified platform built only for ISPs, billing, provisioning, support, and the network in one system. See how it fits your operation.