Sonar Software Names Steph Reck VP of Sales & Partnerships

FRISCO, Texas, February 20, 2025 - Sonar Software, a leading provider of billing and operational software for Internet Service Providers (ISPs), has appointed Steph Reck as its new Vice President of Sales & Partnerships. Reck brings more than 15 years of B2B SaaS sales leadership to drive Sonar's next phase of go-to-market growth.

A revenue leader with over 15 years of experience in B2B SaaS sales, Steph has built a reputation for scaling organizations, optimizing sales processes, and leading high-performing teams. She has successfully helped companies grow from <$10M to $70M+ by developing sustainable sales strategies and strong industry partnerships.

As Sonar Software continues to expand its platform and integrate new product capabilities, Steph will lead the go-to-market team through this phase of growth.

“Steph’s experience in sales leadership and partnerships will be instrumental as we continue expanding,” said Ray Bixler, CEO of Sonar Software. “Her ability to align sales strategies with customer needs will help drive long-term success.”

Steph has held executive roles across high-growth startups and global enterprises, including SVP of Client Success for a $20M portfolio company within a $2.9B global firm. Her background includes expertise in enterprise sales, revenue operations, channel partnerships, and customer success across SaaS, AdTech, MarTech, and eCommerce.

“Sonar is at a pivotal point, and I’m looking forward to accelerating growth, expanding partnerships, and building on the company’s progress,” said Steph. “My focus is on strategies that empower both customers and internal teams.”

Beyond her professional work, Steph is committed to mentorship, inclusivity, and industry collaboration. She is actively involved in the Go-To-Market Consortium, including Pavilion, GTM Partners, and Winning By Design’s Revenue Architecture. She’s also involved in several animal rescue organizations and the foster care system in Colorado, reflecting her passion for advocacy and community service.

Her addition to Sonar Software underscores the company’s focus on strategic, customer-centric growth, reinforcing its leadership in the ISP and telecommunications sector.

About Sonar Software

Sonar Software is a cloud-based BSS & OSS solution provider for ISPs. The platform helps service providers streamline operations, consolidate data, and automate workflows to support business expansion and improve efficiency. Sonar is committed to helping ISPs deliver broadband access and bridge the digital divide.

For more information, visitwww.sonar.software.

For media inquiries, please contact:
Lindsay Kelley, VP of Marketing
Lindsay.kelley@sonar.software