Smarter Broadband Sales: How Sonar + Actifai Boost ISP Conversions and ARPU

Sonar and Actifai have partnered to make broadband sales smarter, combining Sonar's subscriber and billing data with Actifai's real-time personalization so ISPs can lift conversion rates, grow ARPU, and reduce churn. The result is a buying experience that recommends the right plan to the right customer at the right moment.

Today's customers expect more than a fast connection. They want a service that understands them, offers built-in value, and fits the way they live. Internet providers are feeling the pressure to grow ARPU, reduce churn, and keep sales conversion rates climbing while managing increasingly complex operations.

That's why Sonar and Actifai have partnered to make broadband sales smarter. Together, we're helping ISPs turn every customer interaction into a personalized experience that feels effortless and meaningful from the very first conversation.

Why Personalization Drives ARPU and Subscriber Loyalty

Personalization has become one of the biggest levers for growth in broadband. When customers are presented with the right package at the right time, they are far more likely to convert and stay loyal over the long term.

Actifai's intelligence uses real-time data and behavioral insights to recommend offers that match each customer's unique needs. A streaming-heavy household might see a high-speed plan that supports multiple connected TVs, while a gamer gets a latency-optimized package with built-in Wi-Fi management.

When combined with Sonar's deep subscriber and operational data, the result is a buying experience that feels natural. Sales teams can focus on conversations instead of guesswork, and customers feel confident they're choosing the right plan.

How the Sonar + Actifai Integration Works

Sonar provides the foundation: customer profiles, service data, billing, and inventory. Actifai connects directly with that data to deliver personalized recommendations across every sales channel, whether that's an agent in a call center, a rep in the field, or a customer exploring self-serve options online.

Once an offer is selected, it syncs instantly into Sonar, ensuring that everything from activation to billing happens without delay. ISPs see faster onboarding, fewer abandoned carts, and stronger ARPU through intelligent bundling.

Real Results for ISPs: 20-30% Higher Conversions

Providers using Actifai have already reported 20 to 30 percent higher conversion rates, along with notable increases in ARPU and add-on service adoption. When paired with Sonar, the process from quote to customer is seamless, creating both operational and revenue gains.

Who the Integration Is Designed For

This integration was built for ISPs that want to compete on experience rather than price. It's ideal for providers expanding their sales teams, launching digital self-serve platforms, or simply looking to modernize how they engage new customers.

Sell Smarter, Not Harder

With Sonar and Actifai working together, broadband providers can deliver offers that resonate, remove friction from the buying process, and strengthen every customer relationship.

If you're ready to see how personalization can help you sell smarter, connect with our team or explore the integration on our Actifai partner page.

Frequently asked questions

How does the Sonar and Actifai integration work?
Sonar provides the foundation of customer profiles, service data, billing, and inventory. Actifai connects to that data to deliver personalized offer recommendations across every sales channel, and once an offer is selected it syncs instantly back into Sonar so activation and billing happen without delay.

What results have ISPs seen with Actifai?
Providers using Actifai have reported 20 to 30 percent higher conversion rates, along with notable increases in ARPU and add-on service adoption. Paired with Sonar, the path from quote to customer becomes seamless.

Which ISPs is the integration designed for?
It is built for ISPs that want to compete on experience rather than price, including providers expanding their sales teams, launching self-serve platforms, or modernizing how they engage new customers.