How 360 Broadband Turned ISP Data Into a Growth Engine With Sonar DataConnect

Sonar DataConnect gives ISPs direct, real-time access to their Sonar data through Snowflake and the BI tools their teams already use, so billing, CRM, support, and network data come together in one view. Here is how 360 Broadband used it to streamline operations, reduce churn, and grow ARPU.

The Problem: Data Everywhere, Insights Nowhere

If you're an ISP leader, you know the drill. Your data lives in a dozen systems, billing, CRM, support, network-and none of them talk to each other. Meanwhile, your teams are stuck in a loop of exporting spreadsheets, wrestling with APIs, and manually stitching insights together.

360 Broadband lived that reality. Until they found Sonar DataConnect.

The Breakthrough: One Unified ISP Data View, in Any BI Tool

DataConnect gives you direct access to your Sonar data via Snowflake, and integrates with tools your team already knows-Power BI, Tableau, Looker, Excel. No retraining. No data silos. Just one clear, centralized view of your business.

“"We use DataConnect every single day. Without it, we're flying blind."

Drew Beverage, COO, 360 Broadband

The Transformation at 360 Broadband

With DataConnect, 360 Broadband:

Built live dashboards for ARPU, churn, job volume, ticket resolution, and more

Segmented insights by product (fiber, wireless, managed Wi-Fi, etc.)

Mapped churn trends by location and competitive impact

Streamlined install success rates and optimized field operations

Fine-tuned support staffing by monitoring hourly ticket data

Made real-time decisions during storm events and surge traffic days

“"If you're not tracking it, you're not managing it. And if you're not managing it, you're losing customers."

Pro Tip from Drew: Give Each Team the Metrics That Matter

Don't overwhelm your teams. Give each department the metrics they care about most, in a format they can act on.

The Bigger Picture: Real-Time Data as an ISP Advantage

DataConnect isn't just for analysts. It's built for:

Ops Managers optimizing install success and field tech routes

Support Leads ensuring ticket turnaround doesn't hurt CX

Executives tracking revenue trends and team performance

Marketers aligning ad spend to actual conversion zones

360 Broadband isn't alone. More ISPs are discovering that real-time data clarity is the new competitive advantage. With Sonar DataConnect, your data doesn't just sit in storage-it starts working for you.

See what's possible.Explore DataConnect

Frequently asked questions

What is Sonar DataConnect?

DataConnect gives ISPs direct access to their Sonar data via Snowflake and integrates with the BI tools teams already use-Power BI, Tableau, Looker, and Excel-so billing, CRM, support, and network data live in one unified view.

Which BI tools does DataConnect work with?

DataConnect connects to Power BI, Tableau, Looker, and Excel with no retraining required, eliminating data silos and manual spreadsheet exports.

How did 360 Broadband use DataConnect to reduce churn and grow ARPU?

360 Broadband built live dashboards for ARPU, churn, job volume, and ticket resolution, segmented insights by product line, mapped churn by location and competitive impact, and made real-time decisions during storm events and surge traffic days.